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We invite you to the top of the Alps

To hear our story…

So how did we get to the name Alpinist 301?

Frankly, it wasn’t simple… you might expect a digital marketing consulting agency to use some generic buzzword, such as MARKETING or WEB in some variation, as part of its name.


But we felt that this is what everyone is doing. To think outside the box, we had to think of a name that first and foremost reflects our credo, and equally reflects the highest place to which each of the Alpinist 301 team members believes he can take our customers.

The name had to honor our “climbers” – the project managers who guide our clients to the highest rankings. This concept, of project managers as mountain climbers got us thinking about the Alps, where one of the tallest mountain is the Mont Blanc which stands at 4,808 meters tall (more than 13 Chrysler Buildings stacked one on top of the other!).

First and foremost, we thought it was important that the name emphasize the climber, the Alpinist; he is the one in control of the project, and the challenge of rising to the top belongs to him – it is clear that the climber, the journey he makes and the people he guides to the top are far more important than the mountain itself.

In addition, 301 also known as “301 redirect” – a response code indicating that an old page in a website permanently refers to a new address. Incidentally, this is exactly the process through which we take our customers – taking them from an old position to a new, higher one, far above the rest!

Some of our amazing alpinists!  

We take every project to breathtaking heights…


  • Pavel Israelsky
    Pavel IsraelskyCEO
    • Ofer Langer
      Ofer LangerVP, SEO Services
      • Michal Lasman
        Michal LasmanVP, Web Analytics
        • Lior Zabari
          Lior ZabariHead of Performance Marketing
          • Idan Ben-Or
            Idan Ben-OrVP, Strategy
            • Dafna Elimelech
              Dafna ElimelechSEO Project Manager

              Market Leaders Trust Us

              • "Pavel from Alpinist 301 is one of the most knowledgeable and capable SEO experts I've met. Pavel has shown, over and over again, outstanding results for his costumers".

                Omer Perchik
                Omer PerchikAny.DO
              • "Pavel is passionate about SEO and search marketing, and is dedicated to being at the forefront in the field. His expertise in link building and creative thinking makes him a true SEO optimizer".

                Shlomi Aizenberg
                Shlomi AizenbergPlaytika
              • "Pavel is a great web marketer. Besides being a real pro in his field, he is also an easy communicator, networker and friend. The value he brings to every company he is involved with is priceless".

                Yaron Kaufman
                Yaron KaufmanOne Hour Translation
              • "If there is a person who one by one achieves his well planned, detailed, organized and strategic targets - it's Pavel! He is an expert in his field & always thinks on how to create an advantage".

                Tal Levin Yaull
                Tal Levin YaullCaesars Interactive Entertainment
              • "The things that make Pavel stand out are his passion, commitment and creativity. It was always a pleasure working with him."

                Lior Hanner
                Lior HannerMansion

              Would you like to see some examples and hear more about our pricing?